Healthy eating has become a priority for many millennials, as evidenced by the rise in organic food sales and the increasing popularity of plant-based diets. But how much do millennials actually spend on healthy food?
According to a study by the National Bureau of Economic Research, millennials are more likely to purchase organic food than other generations. The study found that millennials were almost twice as likely to buy organic produce as non-millennials. This suggests that they are willing to pay more for healthier options, even if they cost more than traditional options.
In addition, millennials are more likely to invest in healthier meal-kit delivery services such as Blue Apron or HelloFresh. These services provide pre-measured ingredients and easy-to-follow recipes which make it easier to cook healthy meals at home.
The average cost of a meal kit is around $10 per person, per meal. This may seem like a lot compared to traditional grocery shopping, but when you consider the time and money saved on food preparation and cooking, it can be worth it.
Millennials are also more likely to purchase expensive specialty items such as almond butter or grass-fed beef than older generations. A survey by the International Food Information Council found that around two thirds of millennials purchase specialty items on a regular basis compared to just half of non-millennials.
Overall, it seems that millennials are willing to spend more money on healthy food than other generations. They are increasingly investing in organic produce and meal kits, as well as specialty items such as almond butter or grass-fed beef.
Conclusion:
Millennials have demonstrated their commitment to healthy eating through their willingness to pay more for organic produce and specialty items. They are also investing in meal kits which provide pre-measured ingredients and easy recipes for home cooking –all of which adds up to higher spending on healthy food compared with other generations.
10 Related Question Answers Found
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