The Michelin Man is an iconic symbol of the Michelin brand, but is he the same as a Michelin Star? The answer to this question isn’t quite as straightforward as you may think.
The Michelin Man, also known as ‘Bibendum’, was created in 1898 by French artist Édouard-Joseph. The character was created for the Michelin Tire Company, and has become a recognizable figure around the world.
Bibendum is often seen in advertisements, on their tires and other products.
The Michelin Star, however, has nothing to do with the character of the Michelin Man. A Michelin Star is an award given to chefs and restaurants that demonstrate excellence in quality and service.
The stars are awarded annually by a team of anonymous inspectors who visit restaurants all over the world. Each star denotes different levels of excellence and can range from one to three stars. Restaurants that have been awarded three stars are considered among the best in their respective countries.
So while Bibendum may be a beloved mascot for the Michelin brand, he isn’t actually connected to the prestigious Michelin Star awards.
In conclusion, it’s clear that while the Michelin Man is an important part of their branding strategy, he’s not related to their famous star rating system or awards. The two have no connection whatsoever – though they both have helped make the name “Michelin” synonymous with quality and excellence.