What Happened to Blue Buffalo Healthy Gourmet Cat Food?

The cat food brand Blue Buffalo Healthy Gourmet has been a trusted name in pet food for many years. It was first introduced in 2002 and since then, it has become one of the most popular brands of cat food on the market.

Blue Buffalo Healthy Gourmet cat food was designed to be a healthier option for cats, with natural ingredients and no fillers. It also had a wide variety of flavors and formulas, which made it an appealing choice for many pet owners.

However, in 2016, Blue Buffalo faced several lawsuits alleging that their products contained poultry by-product meal and other ingredients that weren’t listed on the label. These lawsuits caused the company to recall several varieties of their cat food products, which caused them to lose significant market share.

In addition to this, Blue Buffalo also faced criticism for their lack of transparency regarding their ingredients and manufacturing processes. This combined with the lawsuits caused customers to lose trust in the brand and seek out alternatives.

As a result, Blue Buffalo Healthy Gourmet Cat Food has seen a dramatic drop in sales since its peak in 2016. The company has since shifted its focus away from cat food towards other products such as treats and supplements. They have also made changes to their product line up, focusing more on natural ingredients and removing some of the controversial ingredients they were accused of using.

Despite these changes, many pet owners have yet to regain trust in the brand due to its past issues and have sought out other options when it comes to pet food.

Conclusion: What happened to Blue Buffalo Healthy Gourmet Cat Food is that it faced significant public backlash due to lawsuits alleging that their products contained ingredients not listed on the label as well as criticism for their lack of transparency regarding their ingredients and manufacturing processes. This resulted in a drop in sales for the company which led them to focus more on other products such as treats and supplements instead of cat food. Despite changes made by Blue Buffalo, many pet owners are still hesitant about buying from them due to its past issues with quality control.