How Big Is the Healthy Food Industry in India?

The healthy food industry in India has seen a significant growth over the past few years. This is because of the increasing awareness about the importance of healthy eating and the rising demand for nutritious food products.

The health industry in India is estimated to be a $100 billion industry, with the majority of its growth coming from urban areas. The industry is predominantly composed of packaged food, nutraceuticals, functional beverages, and organic products.

India has seen a surge in demand for nutritious foods like energy bars, breakfast cereals, fortified drinks and snacks. The rising disposable incomes and changing lifestyles are fuelling this trend. Consumers are increasingly looking for convenience foods that offer taste as well as health benefits.

The Indian market offers a wide variety of healthy food products ranging from traditional Indian snacks such as murukku and chikki to imported items like oats, muesli and granola bars. In addition, there are various health supplements available in the market such as vitamins, minerals and herbal supplements that are helping people lead healthier lives.

Organic Foods:

Organic foods have also become increasingly popular in recent times due to their perceived health benefits. Organic farming techniques are being used to produce fruits and vegetables without using any synthetic fertilizers or pesticides. This has led to an increase in demand for organic produce, driving up prices.

Healthy Eating Habits:

Healthy eating habits have also become more prevalent among Indians over the past few years due to increased awareness about nutrition and its importance for overall health. People are now more aware about what they eat and how it affects their body.

Conclusion:

To sum up, it can be said that the healthy food industry in India is growing rapidly due to increased awareness about nutrition and healthy eating habits among Indians. Consumers are now more willing to pay premium prices for nutrient-dense foods that offer both taste as well as health benefits.